If you need a graphic designer my 5 tips will help you secure the right one.
- Consider hiring a local graphic designer
While not essential, it can be beneficial to hire a graphic designer who lives within driving distance of your business. This will enable you to meet face to face to discuss your business needs and help you assess if they will be easy to work with. A local graphic designer should be willing to meet with new clients to discuss and understand their business, its needs and goals.
- Check out their work
There are varying degrees of graphic design skill and style. If your business is conservative and you hire a graphic designer who only does ‘quirky’ you might find yourself with designs you can’t use. Most graphic designers have a portfolio section on their websites so check them out or ask if you can’t find them as they may have samples from previous employment or study.
- Be prepared
In order for a graphic designer to understand your needs it’s important you come to the initial meeting prepared. Bring samples of any company marketing materials you have and make sure you give the designer your logo and branding guidelines (if you have them). Prior to the meeting make notes on who your target audience is, what you’re expecting from the designer and provide specifications or ideas you have for that particular job. You should also have a budget in mind although you do not necessarily have to reveal this until you have the quote.
- Ask questions
Don’t be afraid to quiz your designer during the initial meeting even if you’re not sure of industry ‘jargon’. Ask for examples of who they’ve worked and what types of artwork they’ve completed. Some graphic designers may predominately work on digital designs and have limited or no knowledge of what is required to prepare a file for newsprint. You can also ask if they’re open to you contacting people they’ve worked with before.
Get a quote in writing. Make sure it includes all the specifications of the job and what you’ll receive. For example, if you’re getting a brochure created are you clear about whether or not the designer will be organising printing quotes or even the printing for you? If you’re unsure about anything, ask. Before accepting the quote ask what the turnaround time is. A good designer will be forthcoming about their workload and should give you a realistic timeframe. Be wary of designers who avoid answering this question and appear to be promising the world.